With a debt-plagued Harry Macklowe trying to squeeze as much cash from the sale of the GM Building as possible, and with GM's naming rights set to expire in 2010, the marketing materials for the building (first round of bids due Friday!) stress the value of slapping a new name on the sucker. Oh, and here's a subtle suggestion: "It is easy to imagine Apple, for example, leveraging their flagship store in the plaza by re-naming this premier iconic property to reflect their increasingly successful brand." [NYT]
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