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Anti-iPod Stickers Sweep Tribeca

For street art, it's hard to beat the Lower East Side's I Love You meme. Consider this email from a Curbed reader in Tribeca, where the street vibe is a little less loving:

What's up with all those "iPods Lick Balls" stickers (Black Square with White Arial Font) that I'm seeing in Tribeca? I ripped one down and the next week there was another one up. Is this marketing genius from Sony or Rio?
Something to do with the new Photo iPods announced yesterday? Something to do with, uh, balls? Your best guesses to tips@curbed.com.