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Naming A New Neighborhood

NYC real estate trade mag The Real Deal offers up an article presumably directed at brokers called "How to Name a Neighborhood." Of course, the article doesn't give an answer, but it does offer up some new neighborhood name permutations:

1) NoChel (between Chelsea/Clinton; alt: Chelsea Heights, Hell?s Pantry)
2) NoBat (North of Battery Tunnel; emergence previously chronicled)
3) NoCal (North of Canal Street; previously: Hudson Square)

· How to Name a Neighborhood [The Real Deal]