In what is arguably the most hyped New York City dining opening since Mary's Dairy, Danny Meyer's Shake Shack throws open its shutters July 1. Sited in the middle of Madison Square Park, Shake Shack's menu includes burgers, fries and hot dogs, but the star is custard, which was sampled out this weekend (vanilla only) for $1 a scoop. We stopped by for a taste, and can report this: it's custard-riffic! (As for the shack itself, it's reminscent of a Titanium Powerbook; architecture by the legendary James Wines of SITE Architecture, and signage by Pentagram.)
· Dairy Kings [NYMag]
· Shake Shack Announcement Ceremony [nyc.gov]
[inside: more Shake Shack photos!]