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Tasti D-Lite in Williamsburg: Where's the Outrage?

A Curbed reader reports from Williamsburg:

a few years ago, when starbucks wanted to open a shop in williamsburg, the hipsters hollered holy hell, and starbucks backed away. now, there's a super-suburban-looking (pink) tasti d lite opening smack on bedford avenue, and nobdy has broken the window yet. or uttered a complaint.
Billyburgsters, what gives?
· Tasti D-Lite Store Locations in NYC [tastidlite.com]
· Is Starbucks Coming to Williamsburg? [Free Williamsburg, 7/01]