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Starwich: Stifled by the Paradox of Choice

Rounding out Starwich day on Curbed, blogger Coreyh observes, "Virtually any establishment can lure me in with technology. Starwich certainly sounds like they fit that bill. Except with 100 ingredients I'm already feeling a stifling Paradox of Choice. For the lazy non-link followers, Paradox of Choice is a book subtitled 'Why More is Less' and is about how consumers today are often faced with too many choices. The constant drive towards more options has left us overwhelmed, stressed, and unhappy." Alrighty! See you at Starwich!
· Zagat News: Starwich []
· The Paradox of Choice: Why More is Less []