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Investing in New Developments: Check the Lights

A Real Deal article about investing in new developments includes another genius marketing scheme from Trump: "At the sales office of Donald Trump's new building, The Heritage on Riverside Drive and 72nd Street, a model of the building allows you to flip a switch and the lights go on in your prospective apartment, showing the location of the apartment, the exposure and the view."
· Price Jumps for New Developments Outpace Market [The Real Deal]