The NYT talks to Barnes & Noble and Shakespeare & Co. booksellers around Manhattan to gauge neighborhood reading habits. The results may shock you. Upper East Side: Sex doesn't sell! Downtown: "At the Borders store at 100 Broadway, books on gambling sell briskly. Peter Gerardi, who works at a brokerage firm, was among the section's browsers this month. He goes to the store from his Wall Street office to look for books on blackjack."
· Know Neighborhoods by Their Book Buying [NYTimes]
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