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The East Side Company

Sasha Petraske, creator of seminal Lower East Side watering hole Milk and Honey, is opening a new bar called The East Side Company (49 Essex Street @ Grand/Hester) later this month. Unlike M&H, The East Side Company will take all comers?no reservations required. A Curbed operative stopped by for a peek at the developing facade (above and inside).
· July Bar Buzz [NYMetro via ebway]