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Bowery's PR Team Swings Into Action

How far has The Bowery come? Perhaps too far?it's got a PR team now. For your reading pleasure, we present a press release from Newmark New Spectrum titled, "The Bowery: Manhattan's Hottest Property." A sampler:

The Bowery, the neighborhood formerly known as an undesirable melting pot of homeless street dwellers, and low-end retail establishments is getting a major face-lift. New real estate developments in the area are giving it a completely different vibe and turning it into one of the most up-and-coming areas in the city.
For more exciting Bowery news veering from the implausible to the flat-out offensive (including the obligatory Whole Foods mention), read on.
Where have all of the pawn shops, brothels and flop houses gone?
The Bowery
Manhattan's Hottest Property

The Bowery, the neighborhood formerly known as an undesirable melting pot of homeless street dwellers, and low-end retail establishments is getting a major face-lift. New real estate developments in the area are giving it a completely different vibe and turning it into one of the most up-and-coming areas in the city.

A Chrystie Place is a brilliant example of the significant change. Bordering Christy Street, E. Houston & Bowery, A Christy Place is a mixed income residential and retail complex developed by Avalon Bay, William Jackson Ewing & Phipps Houses that will house an 88,000 square foot Whole Foods as well as a community swimming pool and gym. The New Museum, whose design will incorporate Japanese architecture, will be housed on Bowery as well; and The Surface Hotel, just east of the Bowery on Rivington Street with its modern glass structure, is in the midst of construction.

Although the face of the area is changing, some of the former flavor is still intact, with popular establishments like Katz