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Woe Is West SoHo

Just when you thought it was safe to wade into the Sunday Times Real Estate section again, another neighborhood naming lede!

It is located just below West Houston Street, but Manhattan's hottest "new" neighborhood is so hot and so new it doesn't even have a name anybody can agree on.
Ho, hum. Can anyone help the poor people of who live south of Houston/north of canal/west of 6th Ave./east of the Hudson? Here's some color from the Times to get you started: the neighborhood used to smell like garbage but now features fancy apartment buildings and poodles. (As always, especially today, rants and ruminations to tips@curbed.com.)
· Eschewing a Name and Becoming an Address [NYTimes]