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The FreshDirect Approach

That keeerazy Michael Shvo is at it again. He's now among the brokerati making access to FreshDirect a key part of the new development selling process. In the lobby of the Lumière on West 53rd (at Eighth Ave.), there's a stainless steel fridge to gather FreshDirect goodies. Downtown, at a new development in the financial district, he's planning a walk-in cooler off the lobby. That's going to be just perfect for foie gras?or that pesky corpse!
· The FreshDirect Effect [New York Mag]