At the Skidmore Owings & Merrill-designed residential tower (above left) to rise in Tribeca at the lot bordered by Warren, West, Murray and Greenwich Streets, things are looking bright for a Whole Foods. Get ready for fresh marketing: developer Edward J. Minskoff told the Post, "This will be the nicest apartment building in New York, trust me. The marketing people call it 'Wholesome Living.'"
· New Whole Foods Tied to Height of Proposed Building [Tribeca Trib]
· Minskoff Woos Foodie Fave [NYPost]