How Ikea Came to Red Hook

With Ikea's cranes swinging for the fences in Red Hook, Newsday asks a seemingly simple question: how did we get here? The answer will amaze you:

How this happened is largely thanks to a clever and well-financed public relations campaign, one that effectively split Red Hook along racial and economic lines...

"Money has a tremendous amount to do with it," John McGettrick, co-chairman of the Red Hook Civic Association, said of Ikea's success.

Money? PR? Mercy, what is our city planning process coming to?
· How Ikea Came to Red Hook [Newsday]
· Remains of the Day in Red Hook [Curbed]