That doyenne of the homemaking industry, Martha Stewart, is getting into the making-homes business, with an assist from KB Home, a major building company known better out West and down South. First, she got her Apprentice and started that handwritten sorry-you-lost letter. Now, real estate. Does anyone smell a batch of "anything you can do, I can do more tastefully" cooking? Brand licensing consultant Seth Siegel does:
Martha means home the way Donald Trump means luxury condo.NYC-area acolytes are going to have to wait - or move - as the first appearance of the Martha-branded houses will be in North Carolina. No word on whether she'll help you keep the place clean.
· Martha Stewart, KB Home to design homes [BizWeek]
· New homes created with Martha Stewart (photo) [KBHome]
· Martha Tries to Make a Buck in Chelsea [Curbed]