Tired of the Apple Store hogging all the geeky love in Soho? Well, just in time for the holidays - and just for the holidays, actually - the Wired Store will be invading its territory. Expect the brawl to get under way Nov. 18 at the empty retail space in 160 Wooster St. fronting West Houston. Call it pop-up retail, if you will, a chance for a brand to get in, make a buck or two, then get out without having to commit to any long-term leases - especially in the case of this space, where we hear lease rates are awfully special. After the Flavorpill DJ nights and free weekend VW-shuttle rides are all over on Christmas Eve, you can try your luck with the owners.
· Wired to open holiday gadget store in SoHo [NewYorkology]
· 160 Wooster Retail [160woosterretail.com]
· 160 Wooster Update: Sold! [Curbed]
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