Regarding the fancy new name for South Midtown, a Curbed correspondent emails, "Several people have tried to convince my wife that our (and their) property values will appreciate if we would start referring to our neighborhood as NoCePa. That's NOrth of CEntral PArk, a.k.a. Harlem. That seems crazy; I am proud to live in Harlem. Of course, within a month or two Elliman will probably publish a map showing our neighborhood as the southernmost suburb of Greenwich, Connecticut."
· Oh SoFi, You So Fine [Curbed]