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The Big Apple Not Getting It Done

New York City is in the market for a new nickname. The City has reportedly filed a patent application to trademark a number of new slogans, including a favorite of the NYC2012 Olympic-bid committee, "The World's Second Home." Reports WNBC,

If application No. 78484751 is accepted, the city would have exclusive rights to attach the "Second Home" phrase to a list of more than 200 products and services, including sunglasses, temporary tattoos, beach sandals, and film productions.
Because nothing says New York like second-home sandals.
· New York To Drop 'The Big Apple' For Another Nickname []
· New York Wants to Be Second Home to the World [NY Times]