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How to Capture the Essence of Bed Stuy

Word this morning that Bed Stuy is adopting the official slogan "Bed Stuy and Proud of It" in an effort to shed its tough guy image (as captured in the unofficial slogan, "Bed Stuy, Do or Die"). Brownstoner has some other ideas: "Bed Stuy, Prices are High" or "Bed Stuy, Buy, Buy, Buy!"
· Bed Stuy Getting a P.R. Makeover [Brownstoner]
· Say it loud: Bed-Stuy and Proud [Daily News]