Is Apple's retail expansion a threat to Chelsea Apple stalwart Tekserve? Last month, we reported on the Apple Store boutique planned for the Flatiron District?not too far from Tekserve's digs on West 23rd Street. The Observer notes, "In a way, the difference between the two recalls an old binary opposition, between I.B.M. and Macintosh: left brain/right brain; writerly/visual; sloppy/pulled-together." Or, as a Tekserve employee notes of Apple, "They?re bastards."
· Revenge of the Apple Nerds [NYObserver]
· Is Flatiron Scoring NYC's Third Apple Store? [Curbed]