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From the Image Rebranding Department: the LWS

What do you do when you're starting up a film festival, but your Manhattan neighborhood already has a much bigger and famous one named after it? Why, you invent a completely new name, of course! But by Olsen, this one definitely has the potential to catch on. Collective: Unconscious, the alternative performance space chased out of its Ludlow St. location last year by surging Lower East Side rents, obviously still has a thing for its former home. The gang may have relocated to Tribeca, but say hello to their new creation: Hollywoodn't, also known as the First Annual Lower West Side Film Festival. Get ready for an onslaught of pickle shops, fading corset stores and T-shirt/blazer combos in De Niro-ville.
· The Lower West Side Film Festival []
· Barramundi Swims East [Curbed]