Lubing Up in Clinton Hill

In the Brooklyn hoods of Clinton Hill and Fort Greene, the perils of quik-gentrification. The Myrtle Avenue strip once known as "Murder Avenue" has a new face?Pleasure Avenue?since the May opening of adult store Planet Pleasure. The owner says he chose the spot after noting that 70% of the traffic on his website came from the neighborhood. "It's an artsy, First Amendment, liberal neighborhood," he told the NYT's City Section. "Everyone in this area has a sex toy, everyone has lube. If not, maybe they're the ones who need help."
· Racy Store, Ruffled Neighbors [NYTimes]