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Refinery29: Putting Shopping on the Map

Cool Hunting directs our attention to Refinery29, a new website-cum-interactive-map (brilliant!) that highlights the best of the city's shopping scene. We're standing on our head to figure out the coordinates of this map, which has Butter on Atlantic Ave. situated northwest of Zero on Mott. Must be a fashion thing. Otherwise, we're inclined to believe they've done their homework. How else could they have known that we were wearing our Plaidy-O at this very moment?
· Refinery29 [Cool Hunting]