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Microsoft Covertly Infiltrates Soho

As our photographer puts it, "We're WAY too far along in the commercialization of Soho for anyone to get irate about the giant billboards strewn along Houston St. We're not so far along not to be amused when they screw it up." How true. Sony must be paying a bundle for this PSP advertisement at the corner of Houston and Lafayette?a fortune apparently spent on making sure we know that their groundbreaking portable gaming system is powered by ... Windows?

Up-close view after the jump. Sorry we geeked out on you.