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Long Beach Development: Hey, Why No Shvo?

A Curbed reader checked out that Long Beach article in the Post on Saturday and noticed something fishy going on. Is there a possible de-Shvoing in our ranks? He writes:

A few months ago ads started appearing for a new "luxury" building in Long Beach, Long Island called the Meridian. When you went to the website you were connected to the Shvo company who were marketing the project.

This Saturday the Post ran an article about Long Beach and talked about the Meridian as being marketed by Joyce Colletti of Prudential ....looks like shvo got shvooedWe think there needs to be some sort of warning here. Before you go and openly bait the Shvo like that, know this: he has killed for less. Far less. That panelling? The dried skin of his enemies.
· Long Beach [NYPost]
· The Meridian [meridianlongbeach.com]