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How Do You Sell Williamsburg to Non-Hipsters?

So, how do you dress for a broker party in Williamsburg? We have no freaking idea, but this week's Rental Dementia column tackles this and other New Williamsburg issues via the Toll Brothers North8 Condo:

Judging from the website (Williamsburg. All Grown Up.), and the poster on the back wall of the sales office, the new owners are mostly happy white people with oversized heads and an affinity for hanging out with butterflies in fields of yellow flowers. Yet the question remains: Who are these potential buyers?Good question, that, but we're pretty sure it's not the two whose photo we dug out of the Williamsburg archive.
· Rental Dementia: The Only Suits on Bedford [NY Press]
· On Celebrating Unimpressive Percentages [Curbed]
· North8: Shangrila on the East River [Brownstoner]