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Adventures in Real Estate Advertising, Caledonia Ed.

Advertising blogger Copyranter draws our attention to this ad for new High-Line-straddling Chelsea development (and previous Development Du Jour) The Caledonia in this week's Time Out New York. Honestly, we're sorry he did.
· You MUST very closely identify with 1 of these 5 Twats to buy one of our condos [Copyranter]

BONUS: For balance, a bit of happy Chelsea news. BlogChelsea reports that the Helio advertecture that led to a massive tree decapitation along West 23rd Street has been removed. Anyone know more details?
· Ding, Dong, The Ads are Dead [BlogChelsea]