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Life Imitating Art(chitecture)

An observant trendspotter writes: "I keep seeing this ad on the NY Times website and wondering if Jet Blue/AMEX has any relation to the Blue building on the Lower East Side. Any thoughts, denials or confirmations?" Find J.B. Atkins, find the answer...
· BLUE Adds a Touch of Woodgrain Brown [Curbed]
· Curbed Field Trip: BLUE Welcome Party [Curbed]

[Blue photo via Flickr/jschumacher]