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CurbedWire: Vinyl Wrapping, Arris TV, Beacon Reno

1) Chelsea: That trendy "This Is Not a Condo" advertecture observed last week? Um, not so much anymore, says a tipster: "While vinyl wrap ads are all the rage for construction site condo ads, these babies are expensive to produce and hard to keep safe. It's no wonder most builders have the brains to vinyl-wrap the scaffold and not the street level fence." [CurbedWire Inbox]

2) Long Island City: Genius or desperation? "I don't know if this is news, but I saw two commercials for the Arris Lofts while watching the Daily Show last night. One ad had a giraffe standing in the living room while the other ad showed an elephant taking a shower in the bathroom. Are they trying to tell us something about high ceilings and oversized bathrooms? Sales must be pretty slow if they're resorting to TV ads, no?" [CurbedWire Inbox]

3) Upper West Side: While Bowery Presents (Music Hall of Williamsburg) and LiveNation (Rebel) vie for total dominance of a certain segment of the NYC music scene, Jimmy Dolan and his bad boys at Cablevision have gone and snatched up the lease to the legendary Beacon Theater. Who cares? Well, here's the rub: The Beacon will close its doors for the seven to nine months required for a renovation estimated to cost at least $10 million. [Crains /CurbedWire Inbox]