The path to sales success:
1) Get listed for an astonishing $4,800/sf; cause people to question the true nature of real estate.
2) Immediately drop price to semi-ridiculous level, confusing the public as to whether previous rate was a joke.
3) Cut price again, pretending to be desperate, all the while still charging an arm and a leg.
4) Sell. Win.
Yeesh, never heard of the pratfall effect?
· Listing: 299 West 12th Street [Elliman]