Storefronting reports on the changing NYC retail scene with an eye towards how the comings and goings affect neighborhoods. Seen something new in your neck of the woods? Drop a line to email@example.com, svp.
1) Lower East Side: We linked it yesterday, but for emphasis: timeless bakery Gertel's now says it isn't closing after all. Given that the rumor started a month back in Storefronting before leapfrogging to Grub Street and beyond, our most sincere apologies. [Loho 10002]
2) Lower East Side: More from the LES, as a reader reports, "The block of Rivington just east of Bowery is becoming quite the retail thoroughfare. First Freemans opened up its old-time barbershop, and then last night I noticed the finishing touches being put on a new Timberland store across the street." [Storefronting Inbox]
3) Lower East Side: Hide the kids—LES threefer! Citysearch's impressive Fashion Geek blog, which somehow snuck right past us, files a report on a new Rivington Street spa, Evergreen Day Spa. It's located right next door to bar du moment The Marshall Stack, and to our eyes, almost certainly looks like a front for something. [Fashion Geek]
4) East Village/Soho: On the food and drink side of the ledger, the Gods giveth and taketh. In Soho, rumors of Jerry's demise prove to be exaggerated, while in the carnage-filled Upper East Village, Korova Milk Bar becomes the latest victim. [Eater]
6) Soho: Remember Wired Magazine's pop-up store at 160 Wooster Street last holiday season? Another chance to forget arrives November 17, at the same locale. [Newyorkology]