Hotel 373, the new SoFi boutique hotel from McSam Development, has launched their website and will open for business in December. The building was rumored to be a retirement home, but it seems those plans fell through. A tipster notes, "A new large sign has appeared on the building touting its grand opening in December. Considering that there are 70 rooms, the tall building built at E 35th Street next to this Starbucks must be apart of it, therefore answering the old question: What is that tall building going to be?"
Actually, The Sun reported back in August that McSam will be opening "a 135-room full service franchise on 35th Street" adjacent to the Hotel 373. $398 is the going December rate and the pet friendly rooms have flat screens and iPod docks. How sleek.
· Hotel 373 [Official Site]
· Rumblings and Bumblings Responses: Same Old York [Curbed]