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CurbedWire: Flatiron Advertecture Battle Heats Up

1) Upper West Side: A tipster clears up some confusion regarding last week's Rumblings' item at the southwest corner of 72nd and Broadway. As our source notes, the shrouded former Colonial Club space at 200 West 72nd is getting stripped and refitted with a new aluminum and glass facade, according to this Times article. Meanwhile, RKF confirms that it is still marketing the property down the street at 2075 Broadway, which last we saw, will look like this (3rd item). [CurbedWire Inbox]

2) Flatiron: From the frontlines of the Flatiron Building advertecture war, a reader writes, "Why is Equinox allowed to wrap a landmark building with its advertising? This happened less than a year ago (with a vertical format) and the ads were removed. What's up? I called 311 and was told that, since there was already a complaint, mine would not go through. After much insistence, I was given my own confirmation number. I think people should call Equinox member information (212) 774-6363 and give them a load of shit. This is one of the most famous landmarks in NYC and it's criminal to see it wrapped in an Equinox ad." [CurbedWire Inbox]

3) Hoboken: Finally, this news from across the river: "FYI -- Archstone-Smith, a publically-listed (NYSE: ASN) national REIT with properties in NYC and Hoboken initiated a series of massive (30%+) rent increases on its tenants in Hoboken recently, unleashing an angry response from tenants and local government. This Hoboken blog has more details." [CurbedWire Inbox]