[Photo courtesy of INSIJS]
Williamsburg blogger I'm Not Sayin', I'm Just Sayin' has a excellent vantage point on the Toll Brothers Northside Piers construction site and spots what he says is either very low-grade affordable housing on the site or a new sales office, which is not be confused with the North8 Condo sales outpost on Bedford Avenue. In any case, he says this about the new structure in Toll Town:
The big Texas double-wide style trailer at the rear of the site - which we'd assumed was the contractor's on-site office - was given a huge wall of glass facing the development. When the plastic tarps came off the installation, they revealed halogen track lighting, retail-style glass doors, and curiously, a row of potted evergreen shrubs. It could be that the Toll Brothers have hired a metrosexual general contractor for the project, but our bet is that they're planning an on-site sales office. Sure, going to the corner office at North 6th and Bedford to peruse a mocked-up kitchen and bath is fine for prospective North 8 buyers. But for Northside Piers customers, its clearly all about the view. And what better way to sell the view is by having them schlepp down to Kent Avenue, dodge cranes and cement mixers, and feel the brisk January breezes coming off the East River themselves.
Hedge-Fund Johnny should find it invigorating.
· Sales Office or Affordable Housing Wing [INSIJS]
· Williamsburg's Northside Piers Getting Big in a Hurry [Curbed]