In this era of hyper-luxury amenities?putting greens, outdoor showers, mildly dystopian security measures?a new development has to do something truly special if it wants to stand out in the cluttered market. Take, for example, 255 Hudson, the 60-unit development in the Sheraton Soho Village with apartments currently listed through Corcoran from $950,000-$3.7 million. For the most part it's been a pretty routine go of things?walls of glass, some nonsense about a "zinc light sculpture," robots, 70% sold?but the goal is to make a big splash in the condo market, not fly under the radar. So what do you do? You hire Lizzie Grubman to throw you a party, you toss in some naked chicks and you promise residents the keys to a fleet of classic cars, duh. Jeez, it's like we have to spell out everything for you:
Classic Car Club Manhattan and 255 Hudson
Invite you to a night of Vroom! martinis and Giorgione Hors d'oeuvres
Classic sport cars and beautiful girls ...
Wearing nothing but body-painted racer suits!
255 HUDSON STREET GETS KEYS TO CLASSIC CAR CLUB MANHATTAN IN AN ALLIANCE TO REV UP SOHO
Their Hot New Ad Campaign Tells it All – Condo Included, Girl Not Included New York, NY - Corcoran Group Marketing has teamed up with Classic Car Club Manhattan to offer new residents of 255 Hudson the ultimate amenity – keys to its unparalleled selection of classic beauties such as a 1980 Ferrari 308, a 1957 Porsche Speedster, or a 1965 Mustang Convertible to name a few…(no mileage requirements). In addition, 255 Hudson residents will receive exclusive access to Classic Car Club’s 10,000 sq. ft. clubhouse – outfitted with a spacious lounge, fully-stocked bar, and calendar of events, running from ‘track days’ to ‘champagne nights’.
Point, 255 Hudson. The rest of the press release after the jump. “Every high-end condominium in Manhattan can offer you a parking garage, but we’re the only one that can offer you some of the rarest cars to enjoy,” says Christopher Martorella, President of Metropolitan Housing Partners the project developer. “We believe that Classic Car Club is the perfect partner in creating a luxurious lifestyle for our residents.” Located at the center of where Soho, Greenwich Village, and Tribeca meet, 255 Hudson reflects the area’s chic, dynamic, and sophisticated culture. 255 Hudson features architectural touches that combine cool blue glass with the warmth of textured concrete and the understated elegance of a zinc light sculpture. The structure comprises 64 one- and two- bedroom homes, distinct open lofts, and three duplex townhouse apartments that feature three of the largest backyards Manhattan has to offer! Slated for occupancy in July 2006, the building’s direct appeal is evidenced by the fact that it is already 70% sold!
“Classic Car Club Manhattan is an exclusive club that requires as exclusive a neighborhood,” said Michael Prichinello of Classic Car Club Manhattan. “By being both a home for the influential and successful, and a lavish community, Soho has become one of the most desirable neighborhoods in the country and we’re proud to be a part of it.”
The Classic Car Club was founded in 1995 in London and has flourished ever since. Subscription to the Club provided members with access to a wide selection of classic sports, and touring cars, owned and maintained by the Club. Members of the Classic Car Club Manhattan are free to drive and enjoy the Club’s stable of fine classic cars.
The developer behind 255 Hudson is a joint venture between Metropolitan Housing Partners, LLC (MHP) and Apollo Real Estate. MHP specializes in the development of multifamily, luxury residential properties in downtown neighborhoods. Some of their other recent New York projects include Soho 25, The Sycamore and 505 Greenwich Street. Corcoran Group Marketing is serving as the exclusive marketing and sales agent.