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Adventures in Real Estate Pronunciation: Jumeirah

The rebranding of the Essex House Hotel on Central Park South (under new ownership from Dubai) as the Jumeirah Essex House presents some challenges for the provincial Western tongue. How do you pronounce that? Our best guess is "Joo-mare-ah," although it could be "Joo-meer-ah." Any ideas?
· Dubai-Based Owners Touching Up Essex House Hotel [Curbed]
· What You Get in a Hotel Condo [NYT]