Back in early February, when a Curbed tipster emailed us word of her 3am appointment at Michael Shvo's 20 Pine sales office, we thought, just maybe, we'd been had. Shoulda known better—the late-night hours are not only real, they're newsy enough to claim 12 column inches of press in the Times. Following Friday's 20 Pine fun, we're putting ourselves on a 20 Pine diet... at least until the next absurdist headline-grabbing sales gambit comes along.
· It's 4AM. Do You Know Where Your Realtor Is? [NYTimes]
· Shvo Will Sleep When He's Dead [Curbed]
· 20 Pine Update: Good Living Makes Good Reading [Curbed]