Last week we pointed out Michael Shvo's branding tactic in getting the Aurora on the tips of everyone's tongues. At the end, we asked if he outdid the great J Condo chocolate giveaway of 2006. Well, it looks like Curbed's Broker of the Year wanted to leave nothing up in the air, because he outdid himself at a party last Thursday night meant to generate some heat for the 20 Pine development. Not only were there 20 Pine napkins and bottles of water, but?dare we say?possibly the first documented appearance of the Shvookie:
The cookie did cost $1,750 per square centimeter, of course, but the concierge service really is a delight.
· Adventures in Shvranding: The Aurora [Curbed]
· 20 Pine [20pine.com]