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Advertecture Alert: 2 Columbus Circle

In the spirit of H&M's month-long stay on the facade of the Flatiron Building, a giant ad for The Da Vinci Code now adorns the front of iconic preservationist icon/museum-to-be 2 Columbus Circle. One fan tells the NYT, "It's too high. It's too big. It's not allowed in that zone. It's totally illegal." Anyone with a camera handy, send a shot along to—the ShameCam, alas, is only useful for tracking construction at 15 Central Park West these days.
· A Museum Clad in Billboards? The Critics Are Not Pleased [NYTimes]
· 2 Columbus Circle's Ethereal Lobby Taunts Us [Curbed]
· Flatiron Fined for Advertecture [Curbed]

UPDATE: There we go, straight from our own jskrybe in the Curbed Photo Pool.