Because nothing says gritty like getting a tattoo of your new luxury condo tower. Let's just hope she doesn't mind that the guy's inked The Link logo backwards.
· Trends in Real Estate Advertising: Latin for Dummies [Curbed]
· The Hell's Kitchen Brand: Gritty, But Not Too Gritty [Curbed]
· She Has Brooklyn Written All Over Her [Curbed]
BONUS: Photoblogger WhatISee has a shot of The Link a-rising.
BONUS x2: The Times' F.Y.I. column pokes the fire in search of Hell's Kitchen's hazy origins.