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Toll Brothers' (Not So) Secret Battle Plans Revealed

They've conquered the McMansion, now they're ready to win your jaded little urban heart, and they might just start by making you become a Gowanite and love it. From the suburbs (ex-farmland) of Philly comes Toll Brothers! The Times today maps out the plan of attack. To the bullet points, we go.

» The company's planning a thousand points of light condos for Manhattan, Queens and Brooklyn.
» Site #1: Bond Street between Carroll and Second Streets by the Gowanus Canal. First in, but last out in terms of construction.
» Site #2: Rumblings and Bumblings fave One Ten Third, between 13th and 14th streets in the East Village, with 77 units and 21 stories. One- to three-bedroom units priced at $850,000 to $2.2 million.
» Site #3: In Long Island City, an "L-shaped plot at 48th Avenue and Fifth Street," 118 units, studios to 3BRs, starting at $350,000. Suburban-ish touch: "Some units will have private backyards."
» Site #4: North8, at Kent and N. 8th St. in Williamsburg, with 40 apartments and six town houses.
» Site #5: Three towers on the 'Burg waterfront, the first featuring 180 units at 164 Kent, just down the street from that plaything of city boards, the Austin Nichols Warehouse.

See, being conquered isn't so bad, when it's all lined up pretty like this, eh? And they've even tapped into the funky naming trends with sites two and 4.
· A Suburban Builder Heads for the City [NYT]
· Toll Brothers: Meet Your Friendly Neighborhood Builder [Curbed]