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Halstead Rebrands, Offers New Floorplan Toy

Following the rebrandings and website relaunches of Corcoran and Elliman, Halstead becomes the latest major NYC brokerage to reload. Sure, there's a new logo, a new ad campaign, and of course the obligatory launch party. (Reports a correspondent from last night's affair: "Over 700 attendees partied the night away with green martinis." Mmmm.)

What excites us, of course, are cool new web toys. Beyond the promise that the Halstead site now works on Blackberries and PDAs, there's a floorplan tool that lets you arrange furniture in the floorplan for each listing. On first blush, strikes us as a little more sophisticated than Corcoran's similar offering. Above, we toyed with a $7.25 million 4,400 square foot triplex loft in Tribeca ("a magical oasis on Tribeca's most coveted cobblestone block!"). Quite addictive—note how we blocked a doorway with an armchair. So, how solid are your design skillz? Send along your creation to, and we'll run the best (and the worst) tomorrow.
· Listing: 16 Jay Street [Halstead]
· Halstead Property Homepage [Halstead]
· Halstead Battling for Residential Biz [NYDailyNews]