In case you ever find yourself in Noho with a hankering for a grilled fontina sandwich with black trumpet mushrooms, you're in luck: 'wichcraft is setting up shop on 8th Street in the old Athlete's Foot space (top left). They'll be directly across from the new Broadway Panhandler (bottom left). After eating your sandwich, swing over to East 4th Street between Broadway and Lafayette and pick up a new baseball hat--across from the Tower Records, New Era Caps is opening its first Manhattan store (top and bottom right). Judging by the velvet rope outide, it looks like they are getting ready for an opening party. How come we weren't invited?
· Storefronting: Bottle Rocket Takes Off in Chelsea [Curbed]
· New Era Cap [New Era]