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'Modern Stone Houses' in PLG, Circa 1901

OK, one more Prospect Lefferts Gardens post and we promise we'll lay off the poor nabe for now. But how could we resist the scanned olde-timey ad you see at right, published in a long-gone rag called The Erasmian, and posted up on Brownstoner? It's in reference to 68 Midwood St., which Brown Harris Stevens is listing for $1.495 million. In 1901, the house was going for $11,000. And while the current asking price may sound steep, Brownstoner says that if it fetches that figure, the place "will have appreciated at an un-bubblicious annual compounded rate of just under 5%." And in case there wasn't enough brown in this post already, guess who the builder was? W.A.A. Brown.
· Marketing PLG a Century Ago--And Now [Brownstoner]
· Listing: 68 Midwood Street [BHS]
· Prospect Lefferts Gardens: Closer Than Post Thinks [Curbed]