OK, one more Prospect Lefferts Gardens post and we promise we'll lay off the poor nabe for now. But how could we resist the scanned olde-timey ad you see at right, published in a long-gone rag called The Erasmian, and posted up on Brownstoner? It's in reference to 68 Midwood St., which Brown Harris Stevens is listing for $1.495 million. In 1901, the house was going for $11,000. And while the current asking price may sound steep, Brownstoner says that if it fetches that figure, the place "will have appreciated at an un-bubblicious annual compounded rate of just under 5%." And in case there wasn't enough brown in this post already, guess who the builder was? W.A.A. Brown.
· Marketing PLG a Century Ago--And Now [Brownstoner]
· Listing: 68 Midwood Street [BHS]
· Prospect Lefferts Gardens: Closer Than Post Thinks [Curbed]