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Art's Not Getting Commercial, it's Going Condo

How far will Ian Schrager go to market his glorious 40 Bond? To Switzerland, duh. The caption to the above Artnet photo: "In the Art 37 Basel VIP lounge, a booth selling condos at Ian Schrager’s luxury 40 Bond development in New York, priced $3.3 million to $12 million, about 50 percent sold." Art 37 Basel being the recently concluded art world air-kissing affair in Basel, Land of Chocolate, and not the similarly named annual Art Basel shmoozefest in Miami. It's a nice setup and all, but where's the booth babes? We know how these things work.
· Basel Art Snapshot [Artnet]
· 40 Bond []