A lot of people in the comments and in other places complain about profit-hungry developers who march into an area and build out-of-scale behemoths with complete disregard to the neighborhood and its characteristics. This is clearly not one of those cases, because Avalon Bay isn't even sure what neighborhood they're in. Not only is their new rental project along the Bowery, but it's also on the north side of Houston. Quips a reader: "The right edge of the background image even includes Whole Foods in Avalon Chrystie Place, you know, across the street on the South side of Houston. Who knew the East Village had been annexed into Soho? Houston be damned!"
· Avalon Bowery Place [avalonboweryplace.com]
· Avalon Chrystie II: The Awakening [Curbed]