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City to Outdoor Advertisers: Register It

We don't want to crow about it, but the Department of Buildings has announced new regulations to reign in outdoor advertising. The new regulations are aimed at illegal signs near highways and parks, where in the words of DOB's release, "visual clutter has significantly increased over the last decade, causing unsightly and potentially unsafe situations." Owners of non-compliant signs might be fined up to $25,000 a day. The new regulations set up a sign registration process, deadlines for registration and penalty procedures for non-compliance. "Rule 49" goes into effect on August 25. Outdoor advertising companies will have 60 days to submit applications to register their companies and their signs.

Not that most of the entries in the Municipal Arts Society/Curbed egregious advertecture competition (winners above) were within existing guidelines.
· Outdoor Advertising Registration Program [NYC.gov]
· Curbed Advertecture Corps: We Have a Winner! [Curbed]