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In Upper East Village, The Wall has a Name

From the walled-in corner of East 13th and First Avenue, a tipster emails a breaking update: "I guess they're calling it The A Building. You guys covered the construction of this, but they launched a website for it. No info yet, but it's all framed out. Extends onto 14th street as well."

A Building! Get it? Ahahaha, yeah, um. So. Bears mentioning, too, that the building's website is one of the weirdest we've ever come across; mousing over the stylishly dressed people produces an array of different noises. We won't spoil the fun, but analysis of what the fuck the developers are thinking here is welcome.
· A Building []
· Local Food Spots Can't Beat the Wall [Curbed]