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Development Du Jour: The Prime

With the searing heat of the Meatpacking District regularly burning the nostrils of all those who enter its realm seeking hedonistic weekend pleasures (and it's the heat that's burning their nostrils, right?), it's quite surprising that The Prime is the first boutique luxury development to open in the neighborhood. Developed by office dudes Shea Commercial and architected by Meridian Design, the glass-and-stone building at 333 West 14th Street has nine full-floor units, including garden and penthouse duplexes. These lofts are big (2,257 to 4,042sf), and they have prices to match: $3 million to $9.5 million, according to the Post. That may seem like a lot to pay for a unit in a building whose name is a pun, but this one is all about pure luxury, baby: private elevators with fingerprint recognition, balconies galore, floor-to-ceiling windows, Sub-Zero, Bosch, Viking ... all that jazz.

But about that name. Sure, "The Prime" evokes the Meatpacking District, but where's the beef? It's all in the past, dagnabbit. Shouldn't we suggest a tagline that captures the spirit of the MePa as it now stands? A contest similar to the Novare? Here's our Prime suggestion: Live Where Lohans Roam. Let's have your ideas in the comments.
· The Prime [theprimecondos.com]
· It's All a Don Deal [NYPost]