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Shvo: Now in Stealth Mode

An alert reader brings to our attention a letter to The Real Deal from Shvo's Arthur Gallego responding to his firm's surprisingly high placement on the trade mag's brokerage list:

It is now and has always been Shvo's policy not to divulge or discuss projects until we are absolutely ready to make an announcement that both properly frames the promise of the building and respects our relationships with our developer, designer and brand partners. Since the opening of 20 Pine, the expectation of a Shvo property is at such a level that as a company we tend to prefer a lower profile -- perhaps in contrast to our CEO's image, we realize -- until we feel it is precisely the right moment to promote the brand and building in the marketplace.Your moment of zen, friends. Thank us later.
· Shvo keeps low profile on new projects [The Real Deal]
· Shvo Doth Bestride the No. 7 Slot Like a Colossus [Curbed]